Lozza, synonymous with authenticity and Italian craftsmanship for over 145 years, introduces LOZZA ARTE—a testament to its rich heritage and commitment to innovation. This special collection redefines the brand’s DNA, blending history, elegance, and innovation into iconic eyewear pieces that epitomize Italian excellence.
LOZZA ARTE embodies meticulous attention to detail, with frames designed to play with light and reflections, showcasing intricate facets and unique temple decorations exclusive to this collection. These elements culminate in an innovative aesthetic that sets LOZZA ARTE apart.
The collection is categorized into two families, Arpeggio and Adagio, inspired by Italian Opera, featuring eight distinct designs including six prescription glasses and two sunglasses. Each pair combines traditional craftsmanship with modern technology, ensuring they embody the pinnacle of Made In Italy quality. Technical precision meets refined style in every frame, highlighted by exclusive features like riveted 5-joint hinges and five-line trim at the temple tips—details that appeal to discerning individuals seeking understated sophistication.
The reinterpreted logo of LOZZA ARTE symbolizes exclusivity, with the date 1878 creatively integrated to resemble the infinity symbol, while a three-dimensional monogram on the glasses adds a touch of authenticity and prestige recognized worldwide. The packaging reflects the brand’s dedication to elegance, with cases dressed in luxurious green velvet.
Lozza’s passion for creativity extends beyond eyewear, collaborating with artist Luigi Masecchia, known for his artworks crafted from recycled metal caps. Masecchia reimagined an iconic 1950s logo for LOZZA ARTE, using 1600 metal caps with support from 14 young people from his non-profit association TAPPOS. This unique artwork, displayed at LOZZA ARTE collection points of sale, celebrates exclusivity with numbered and signed copies by the artist.
For Lozza, innovation means embracing authenticity and pushing the boundaries of style while honoring its heritage. LOZZA ARTE represents a journey into the future of eyewear, where tradition meets modernity in every meticulously crafted detail.
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